Veronica Fossa is an international speaker and an accomplished food experience and event designer who draws from a decade of international experience in the creative industries.

By combining industry trends with refreshing thinking and outcome-oriented content, her talks are wrapped up in storytelling with a balance of warmth and humor.

Veronica is passionate about food culture as a human creation that shapes the identity and nature of workplaces and organizations fostering innovation, creativity, and collaboration. Her keynotes not only invite to step beyond convention but also equip the audience with unique and valuable resources to embrace the future of work.

Whether she is delivering keynotes at business, design, and gastronomy conferences, lecturing at the University, facilitating workshops, or inspiring teammates at a company talk, she will bring emotions and authenticity to relate to both youth and executive teams with flair and gusto.

Keynote Topic One

Design the Vibe for your Event

How do we refresh entertainment as the behaviour of the audience evolves? Can it become a vehicle for learning or a platform to empower a global community to work towards a common goal? In today’s world, we are constantly connected and have unlimited access to content. Yet, hundreds of thousands of people travel around the planet to attend business summits and meet face-to-face. Many conferences still propose an outdated format. This keynote unpacks the emerging human trends that are reshaping the way we learn, work, eat, and entertain ourselves. It shows how to holistically design landscapes that foster meaningful connections, drive innovation, and nourish both the body and soul to transform people from viewers to co-creators.

What you will learn:

  • Trends from the Arts, Entertainment, and Hospitality sector on how to create a purposeful vibe;
  • How to design the atmosphere of your event to delight and engage;
  • The social power of food and what food can do for conferences;

Keynote Topic Two

Get your Permission to Play With Food!

Why is play so important for creativity and self-confidence? Why is it so important to inventing new purposeful services and products? Moreover, how do you make time for it on a daily base? Concession to play is closely linked to dealing with a fear of failure. Playing enables teams to explore new ways by accepting that failure is part of the process. However, it also relies on a culture that allows for failure. This keynote explores the notion of play to create a collaborative and flat culture. It shows some concrete examples based on Veronica’s experience of bringing play with food into organizations and teams to design environments and conditions for people to explore possibilities and start creating together.

What you will learn:

  • How you can blend play into your business;
  • Examples of what happens when you play with food;
  • Some tools to help you with designing your own playful experiments;

Some of Veronica’s past speaking engagements:

  • TEDxAveiro, Aveiro, Portugal (2017)
  • Chiang Mai Design Week, Chiang Mai, Thailand (2016)
  • Tallinn Design Festival, Tallinn, Estonia (2016)
  • Jönköping International Business School, Jönköping, Sweden (2016)
  • Commis Made, Gdansk, Poland (2016)
  • Kultuurikatel, Tallinn, Estonia (2015, 2016)
  • Ca’ Foscari University, Venice, Italy (2015, 2016)
  • Scuola Politecnica di Design, Milan, Italy (2015, 2016)
  • Street Food Weekend, Kaliningrad, Russia (2014)

Veronica is an energetic and pragmatic storyteller whose ideas highlight emerging lifestyles and consumption trends. The dialogue between her and other speakers was not only thought-provoking but meaningful on the relationship of food and living.”

Inthaphan Buakeow, ManagerThailand Creative & Design Center, Chiang Mai (Thailand)

Workshops & Masterclass Facilitation

Workshops and masterclasses are the right formats to learn by doing. They encourage teamwork, play, and curiosity, and offer a safe space for you to experiment, have critical conversations, and share ideas.

In the past, we’ve handled sessions between 3 hours to a week and multicultural teams over a range of disciplines and contexts, like Design Weeks, university courses, company retreats, and business incubators. 

Veronica designs brainstorming environments to propel you and your team out of your usual frame of reference and help you recharge and gain a fresh perspective.

Topics include

Food experience design and design thinking, Design for happiness; Design for well-being; Entrepreneurship with a purpose; Workplace well-being and happiness; The future of work and entrepreneurship; Food and sustainability; Storytelling; Being a remote entrepreneur; and Creative thinking.

Some of Veronica’s past Workshops & Masterclasses:

  • “Re-thinking happiness: Perspective on food culture and everyday life” at Chiang Mai Design Week, Chiang Mai, Thailand (2016)
  • “Design your Estonian food identity” at Tallinn Design Festival and “How to design a memorable food experience” at Kultuurikatel, Tallinn, Estonia (2016)
  • “Design Thinking for the Italian Creative Industries” at Ca’ Foscari University, Venice, Italy (2015, 2016)
  • “Learn the Ins and Outs of Experience Design” at Scuola Politecnica di Design, Milan, Italy (2015, 2016)

Veronica combination of business skills, know-how about service design, and a fun personality made it a joy to be part of her masterclasses. Her passion for food experiential marketing was evident – from her interactive teaching methods to her engaging workshop facilitation style.”

Pari Motiwala-ODonnell, Managing PrincipalParizad LLC Design Thinking & Innovation, Denver (USA)

Content Strategy & Creation

Being immersed in the context of the future of work, gastronomy, architecture for innovation, and design for inclusion, we’re well equipped and trend-proofed to provide content development and production, conceptualize ideas, and turn them into engaging and inspiring pieces of written and visual content for company blogs, magazines, and books.

Our services are suitable for future-oriented organizations, printed media, publishing houses, and online platforms.

“Coming from the realm of food experience, Veronica was the perfect fit for interviewing and writing the profiles of the artists we featured in Visual Feast. Besides being a great writer, Veronica is a 100% reliable and very inspiring person who knows a great deal about contemporary food culture as well as design.

Anna KouznetsovaContent Curator at Gestalten, Berlin (Germany)

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