Despite all the free content that is available online, the industry of live events is booming unlike ever before. People mainly attend to meet people in their industry, feel a sense of community, and deeply connect with peers while having fun.
Still, there are lots of conferences around the world that need a refresh. Too many conferences stick to conventional approaches and outdated formats. While live events offer a tremendous opportunity for in-depth discovery, change and accelerated learning, many don’t leverage the opportunity.