WE Factory Academy


  • Veronica Fossa TedX Speaking
  • Tallinn Speaking

Veronica Fossa is an international speaker and a passionate catalyst for corporate well-being who draws from a decade of international experience in the creative industries.

By combining industry trends with refreshing thinking and outcome-oriented content, her talks are wrapped up in storytelling with a balance of warmth and humor. Veronica is passionate about food culture as a human creation that shapes the identity and nature of organizations fostering innovation, creativity, and collaboration. Her keynotes not only invite to step beyond convention but also equip the audience with unique and valuable resources to embrace the future of work.

Veronica has had the great pleasure of speaking to many groups of amazing people –from high school students, master students, to culinary and design crowds. She’s given keynote addresses at conferences like Chiang Mai Design Week in Thailand, delivered a TEDx talk in Aveiro, Portugal, taught workshops about happiness through design and combined all of the above at Design Thinking Camp in Moscow, Russia. She truly could talk about designing for happiness, playing with food, and empathy for hours.

Whether she is delivering keynotes at business, design, or gastronomy conferences, lecturing at the University, facilitating workshops, or inspiring companies, she will bring emotions and authenticity to relate to both youth and executive teams with flair and gusto.

Keynote Topic One

Design the Vibe for your Event

How do we refresh entertainment as the behaviour of the audience evolves? Can it become a vehicle for learning or a platform to empower a global community to work towards a common goal? In today’s world, we are constantly connected and have unlimited access to content. Yet, hundreds of thousands of people travel around the planet to attend business summits and meet face-to-face. Many conferences still propose an outdated format. This keynote unpacks the emerging human trends that are reshaping the way we learn, work, eat, and entertain ourselves. It shows how to holistically design landscapes that foster meaningful connections, drive innovation, and nourish both the body and soul to transform people from viewers to co-creators.

What you will learn:

  • Trends from the Arts, Entertainment, and Hospitality sector on how to create a purposeful vibe;
  • How to design the atmosphere of your event to delight and engage;
  • The social power of food and what food can do for conferences;

Keynote Topic Two

Get your Permission to Play With Food!

Why is play so important for creativity and self-confidence? Why is it so important to inventing new purposeful services and products? Moreover, how do you make time for it on a daily base? Concession to play is closely linked to dealing with a fear of failure. Playing enables teams to explore new ways by accepting that failure is part of the process. However, it also relies on a culture that allows for failure. This keynote explores the notion of play to create a collaborative and flat culture. It shows some concrete examples based on Veronica’s experience of bringing play with food into organizations and teams to design environments and conditions for people to explore possibilities and start creating together.

What you will learn:

  • How you can blend play into your business;
  • Examples of what happens when you play with food;
  • Some tools to help you with designing your own playful experiments;

Workshops, Masterclasses & Executive Training

  • Politecnico di Milano Workshop
  • Design for Experience Workshop
  • Kultuurikatel Workshop

For those wanting to go deeper, we offer half, full day, three days or a week facilitated workshops, masterclasses, and executive training on food experience design and design thinking. You will learn how to develop the designer mindset and skills in order to thrive and gain competitive advantage in your industry.

The purpose of these activities is to have an embodied experience. Participants will learn by doing; how to develop their creative capacity, how to integrate play, how to co-design a culture that best supports their organization’s vision, how to design inclusive experiences that welcome diversity, and how to become a design-led organization.

Workshops Topics include

  • A Framework for Designing Human Culture based on Behavior, Experience, Space, and Time
  • How to Play with Food for Participative and Co-Creative Organizations
  • How to Design Holistic Food Experiences – for Conferences & Workplaces
  • Approaches for Prototyping Memorable Food Service Experiences
  • Design Thinking Workshops & Team Facilitation

Everything can be custom designed to suit your organization’s needs.

``Veronica combination of business skills, know-how about service design, and a fun personality made it a joy to be part of her masterclasses. Her passion for food experiential marketing was evident - from her interactive teaching methods to her engaging workshop facilitation style.``- Pari Motiwala-ODonnell, Managing Principal at Parizad LLC Design Thinking & Innovation, Denver (USA)
``Veronica is an energetic and pragmatic storyteller whose ideas highlight emerging lifestyles and consumption trends. The dialogue between her and other speakers was not only thought-provoking but meaningful on the relationship of food and living.``- Thailand Creative & Design Center, Chiang Mai (Thailand)